My First Installation

Hello TD community,

I am beginning to design my first full room installation using TD (even though it will not be able to occur until after COVID :frowning:). I have been refining my skills with TD using HQPro and working on projects every day, but it seems like a daunting task to transition to large project. At the moment I am mostly worried about how to navigate the financial aspects of the industry. I have no idea how much to charge a contractor for my first installation, how much ticket prices would be for an audio-visual experience, etc.

Could I have some direction on how a beginner TD user transitions into the industry? What should I expect from a contractor/investor? What will they expect from me? What costs will pop up that a newbie in the industry will not expect? How does one break even or be in the green for their first installation?

Thanks for any and all help! All these questions are flooding my mind since my group of TD and Ableton creators got our first investor!

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Quoting itā€™s an art form in itself, a skill that needs to grow, be reassessed over time, learnt from mistakes, improved, adjustedā€¦ quote, work, learn, sleep, repeat.
In my opinion there is not one specific formula that applies to everybody.

The way I approach my quoting depends on several different elements, to mention few:

I charge more for corporate events, and less for independent / emerging artists, simply because they have less budgetā€¦

It also depends if itā€™s a one off, or a client that gives me say 3 or more projects a year. I charge more for one off, and a little bit less to solid and recurrent clients / projects.

It also depends if itā€™s something that I have done before? Or something completely new using technology Iā€™ve never heard of? Try to factor that in your pricing. If you have done it before you might be quicker at delivering the project, but it could be boring. if itā€™s new technology it will be more challenging = more time invested, but your skill set will grow and expand, and youā€™ll be able to charge more in the future.

Donā€™t underestimate your skills though.
if you are new, thatā€™s ok, we all start from somewhere. you might not charge the same as a professional with 10+ years in the industry for sure, but donā€™t undersell your time. You are still working and delivering a project, and therefore you need to be paid a fair amount, in line with the industry you are in.

Regarding exact numbers, fees etcā€¦ that will depend also on where you live. Different countries in the world have different entry level fees.
Iā€™d suggest look up online artists and companies and freelancers in your area. meet up with them, connect, give a phone call, knock at their door, try to get in touch with them and have a genuine and open conversation, ask some questions, be ready to learn, and to accept that some people wonā€™t be sharing their knowledgeā€¦ thatā€™s fine and understandable, but others will share some tips, and that will help your network growing as well.

You have posted your questions here and that is definitely a great idea and a good start, others might be able to contribute, but I think that locals often provide more precise advice, like what are the festivals in town, events, who are the cool cats etcā€¦

Hopefully i have responded in some ways to your questions.

One more thing. If this project you are mentioning is happening ā€œafterā€ covid 19 (very difficult to define a time-line there), try to get other projects happening before then, maybe smaller ones, to gain more experience and confidence in your skillsā€¦
And keep experimenting while you are waiting for work to come in. Hire, buy a second hand or borrow a projector, set it up, map a wall and project onto it. Document your work and learn from your mistakes. Get a second hand kinect (or whichever other sensor / hardware / device itā€™s relevant to your project), hook it up to your computer, get it to work, experiment, study, ask, learn, get quicker and more efficient with your wokflow.

Good luck! I hope that helps a little bit!

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I like this topicā€¦

About what to expect from your client: ask questions and identify/agree to a clear project brief.
If the scope of the project changes as you go, the fee negotiated needs to be adjusted to reflect those changes, your clients need to know about this.

What do they expect from you? To be professional, communicative, deliver the project in time and within budget. Be fun to work with, but serious and committed to deliver the best project you can possibly think ofā€¦

How to make a profit? see post above, but generally speaking, always overestimate.

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Thank you for taking the time for such a detailed response! It really helps to know some of the factors that go into making a quote. It is also good to know that I am on the right track, experimenting while I wait for work. I already borrowed a projector from a friend to map to a wall and a second hand Kinect is coming in next month. Plus I get to have some fun with microcontrollers that my day job lets take home from time to time.

I will definitely start reaching out to some local artists to learn more about the industry I am trying to get into! Luckily, I have already built some contacts with DJs in neighboring cities (I am based in San Diego, California) that could give me more context on the local scale.

Thanks again for the help!

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